At a recent conference I attended, one of the speakers was Thomas Blackwell with Infusionsoft. Thomas told the story of how he was failing at selling life insurance. His commissions one month were $85 and he knew that he had to do something. So, he went to the top sales person and asked him to teach him exactly what he was doing. Thomas did what the top sales person was doing and went on to build a successful organization.
Another speaker, Brian Tracy, is a best-selling author, speaker and trainer. Brian was failing miserably in sales. What did he do, he went to the top salesman in his organization, found out what he was doing and then did it himself. Then he sought out seminars, books and audio where he could learn from other top sales performers.
Are you noticing a pattern here?
All the greats I write about in “Sales Lessons from the Masters”, learned from others. Ben Feldman, Joe Gandolfo and W Clement Stone all learned from other top sales people. Gandolfo said he took ideas from others and made them his own. That’s the way these people became top performers.I wrote “Sales Lessons from the Masters” to provide the current generation an opportunity to learn from the same top sales people my generation did.
Are they still relevant?
Frank Bettger’s book, “How I Raised Myself from Failure to Success in Selling”, kept me in business the first year. To this day I still use ideas learned from him. Bettger’s book was written 70 years ago and if you look on Amazon the book has over 540 current reviews. That means sales people are still learning from Bettger.
Great salespeople become great by learning from great salespeople.
Are you ready to learn from the top sales people?
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