GamePlan was founded in 1992 by two independent insurance producers who wanted to help other independent producers grow their practice. In 2015, a merger with Allegiance Marketing Group (AMG) strengthened us even further, creating an incredible opportunity to offer even better service to our contracted producers. Independent producers often need to select and contract with an Insurance Marketing Organization to act as an intermediary with the insurance carriers whose products they sell. Financial professionals nationwide have used GamePlan to write billions of dollars in Life Insurance, Long Term Care Insurance, and Fixed and Fixed Index Annuity business over the years. GamePlan producers have businesses that range in size from husband-and-wife teams to agencies with dozens of employees with dedicated practice areas as well as producers that are also Registered Representatives of Broker/Dealers and/or Registered Investment Advisers.