Do words matter? Only if you want clients to trust you, hire you, move all their money to you, follow your advice, keep working with you even when markets are down, and introduce you to everyone they know.
So yes they matter – a lot! What you say, how you say it, and when you say it can make all the difference in the world to your success or failure.
Bill Bachrach will teach you actionable ideas about what to say and what NOT to say in order to attract and retain the clients you really want.
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