Great blogs reinforce your company’s brand by educating the existing clientele and inspiring prospective customers to seek your services.
For Financial Advisors, blogs are an essential component of a complete digital marketing strategy. Here are a few ways you can use your blog to engage prospects and customers:
Approachable blogs yield high traffic. Fill your content with all of the character and personality traits that make you unique. Your individual voice is hugely influential in gaining the trust of prospective clients. Develop a personalized tone to start the conversation and form new connections. As a financial advisor, you can quickly expand your current network and connect with new people unfamiliar with your company.
Identify and Educate Your Audience
Specific content brings a specific clientele. If you’re seeking a certain geographic clientele or a particular kind of customer (ex: tech entrepreneurs, baby boomers, etc.), blogging can help connect the dots. Educate your audience and they will view your company as a trusted resource. That kind of empowerment creates a lasting relationship. Publishing unique content will also work wonders for Search Engine Optimization.
While boosting your organic visitors and social media following, blogging positions you as a thought leader in the industry. Personalized and educational copy will give prospective clients added confidence to get in touch. Additionally, if your blog contains a call to action, a reader’s information can go directly into your CRM so you can reach out to them and connect directly.
Build a core audience and use blogging to grow it. Once you are seen as an established source of information, your following will exponentially increase. Put pen to paper and get started today. Or, contact us for more information about our copywriting services and we’ll help you get started.