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As an advisor, broker, or producer, how many of you have a target market? If you’re thinking your target market is small businesses, well, then you may not really have one. It’s hard to define what a small business is. Families? The affluent marketplace? Individuals? Anyone, everyone, someone?
Join Michael Goldberg and learn how to discover, establish or develop your target market (and it’s different for everyone). So from a networking standpoint, you’ll know where you need to go, what you need to say, and with whom! You might just get a referral!
You’ll learn more about how to:
- Refine your target market (if you have one)
- Develop your target market (if you don’t have one)
- Better communicate your marketplace with prospects and referral sources
- Incorporate your target market into your networking strategy