Writing copy or emails may be one of the most challenging tasks you’ll encounter as an insurance agent or financial advisor.
You may know what to write, but when it comes how to write it, you’re stuck.
So, I’m going to teach you a trick for more effective copywriting that I use all the time. In fact, I’m using it right now, while writing this post.
Who’s Your #1 Fan?
Before you write an email, postcard, or direct-marketing letter—anything that will go out to a number of people—I want you to think of the one client who loves you most.
Your NUMBER-ONE fan! This can be…
· A past or current client…
· That ONE person who is extremely happy to hear from you when you call him…
· The same ONE who always replies when you send him an email…
· That person who is so thankful for your knowledge and expertise when you sit down with them.
Well, I want you to think about writing your emails to that person only.
Here’s Why That “Audience of One” Is So Important
When we write an email to a group of people, we often write defensively, protecting ourselves so that we don’t seem unprofessional or come across as too personal or give away too much information.
But, when you’re connecting with someone one-on-one and helping him with a specific problem, that’s when you really shine.
So why not write emails the same way?
Struggling? Here’s What To Do
If you’re having a hard time with this, just find a picture of your number-one fan on LinkedIn or Facebook.
Print it out and put a copy of it right in front of your computer. Right at the top. You can literally just tape it there.
Now, when you’re writing an email, look at that person and just write it to them.
You’ll notice that your copy starts to flow a lot more effortlessly. You’ll enjoy writing to that person. And your writing will be conversational and effective.