The Stats on Web Video

From a content marketing perspective, there is nothing more captivating than a good story. Add to that the fact that views of online video far surpass most text-based content, and you’ve got a practically guaranteed formula for success. But you don’t have to just take our word for it. Here are 5 statistically compelling reasons why web video works:

    1. Video accounts for 50% of mobile traffic. It’s no secret that mobile usage is steadily growing. So, even if that 50% figure remains static, the total number of individuals who will view online videos will also grow.
    2. 65% of video viewers watch more that ¾ of a video. Consumers are a fickle bunch and it’s difficult to hold their attention for very long, regardless of the medium. But their willingness to stick with a video for that long makes it easier to get your message across. Just be sure to make your message compelling from the start to keep them engaged.
    3. Video’s share of total internet traffic is growing. In 2015 experts believed that video accounted for 57% of internet traffic, and they expect that number to rise to 69% by 2017 and 79% by 2018. That trajectory indicates that video is not just a flash-in-the-pan. So developing a long-term video strategy is a sound investment.
    4. Video has great promise as a B2B marketing tool. In 2015, more than 80% of senior executives watched more online video than they did the previous year; and 75% of business executives watched work-related videos weekly.
    5. Video also has a positive impact on email marketing. Including the word “video” in the subject line of an email increases open rates by 19%. In addition, click-through rates go up 65% and unsubscribe rates drop 26