It’s the first question I ask myself every morning! It’s the question every agent and advisor should be asking himself or herself everyday! What can I do right now that will increase my sales and income, today?
When was the last time you asked yourself that question? What was your answer?
Was your answer; Buy more leads? Run an ad in the local newspaper? Send our more direct mail and postcards? Offer more dinner seminars? Contract with a different marketing company that offers leads and take a reduction in your commissions? While these are all viable solutions, aren’t you just throwing more and more money at the problem?
Isn’t there a better way?
Three ways to grow your sales and your income
As all of the marketing gurus will tell you, there are three ways, and only three ways to grow your sales and your income. You can:
- Find and attract more new prospects.
- Convert a higher percentage of your prospects into appointments and sales.
- Increase the size of each sale, or make more sales from each prospect.
Most agents are only focusing on the first way… finding more new prospects. Unfortunately, isn’t finding new prospects the hardest, most time consuming and most expensive way to grow your business? Aren’t each of the viable solutions mentioned in the above third paragraph all focused on bringing in new prospects?
Do you want to increase your sales and income right now? Do you want to stop throwing more and more money at the problem? Would you like to spend less time calling prospects? Would you like to spend less money buying leads?
Then you must learn how to convert more prospects into appointments and sales! And, learn how to close more and larger sales from each prospect!
Converting more prospects into appointments and sales…
What if, starting today, you could double your sales and income? And, dramatically decrease your expenses?
Converting more prospects into appointments…
If you are currently setting appointments with one out of every five prospects (leads), then in order to have 10 appointments per week, don’t you need 50 prospects (leads) per week? At a minimum of $20 per prospect (lead), wouldn’t you spend $1,000? Plus, how much time are you (or your staff) spending calling those prospects (leads) to set appointments?
If, starting today, you could set appointments with just two out of five prospects, then in order to have 10 appointments per week, wouldn’t you only need 25 prospects (leads) per week? Haven’t you just cut your lead expenses and appointment setting time in half? Isn’t that a savings of $25,000 per year?
Converting more prospects into sales…
If you are currently closing one out of every three appointments, then in order to average 3 sales per week, don’t you need a minimum of 9-10 appointments per week?
If you could increase your closing ratio right now to two out of every three sales appointments, then wouldn’t you double your sales to 6 out of 9-10 appointments? Wouldn’t you double your income?
How much better off would you be?
Closing more and larger sales with each prospect…
Now what if, starting today, you could increase the size of each sale, or make more sales from each prospect?
If you are closing three sales per week at an average of $600 per sale, doesn’t that mean you would be grossing about $1,800 per week, or about $90,000 per year? Subtract the expenses ($60,000 for leads, gas, etc.) and wouldn’t you net about $30,000?
If you could increase the size of each sale to $1,000 (or close multiple sales), doesn’t that mean you would be grossing about $3,000 per week, or about $150,000 per year? Subtract the expenses ($60,000 for leads, gas etc.) and wouldn’t you net about $90,000?
Are you ready to learn the secret to increasing your sales and income… starting today?
Here’s The Secret
What’s the secret to setting more appointments, and closing more and lager sales? It’s learning how to help your prospects (leads) to see and understand the problems they are facing now and in the future.
If your prospect doesn’t believe they have a problem,
then is there any reason for them to set an appointment
with you, let alone buy from you?
Isn’t setting an appointment the first sale you have to make to your prospects? Aren’t you selling them on why they should meet with you? However, if you tell them they have a problem, will they believe you? After all, aren’t you just a salesperson in their eyes? As far as they are concerned aren’t you just trying to get them to spend more money that they don’t have?
Telling is not selling!
If you want more people to set appointments with you and buy from you, then you must get them emotionally involved. And, that’s by asking questions to get them to tell themselves they have a problem! The more questions you ask during your appointment setting process the more appointments you’ll set. And, if you learn how to conduct a good thorough fact-finding interview, you close more and larger sales!
You can increase… Your Life Insurance and Annuity Appointments and Sales… Right Now! And, you can cut your expenses! It’s easy!
Consider, if starting right now you could close just one additional sale, or close one larger sale per week what would it mean to your income… to your family… to you?