In the last article in this series, you learned how to get your logo, business card and brochures on a budget and look like a Million Dollar brand.
In Part 2 of this series, you’ll discover how to instantly upgrade your videos, presentations, and client overviews by using more ninja sources – including a surprising solution that increased one of my client’s results by 4,266% on Facebook. Let’s get moving.
Let’s talk about video first.
A lot of people are scared to make a video because it feels so beyond their skill set. Well, that’s where VideoHive.net comes in.
Here, you can get tens of thousands of premade, stock videos to use within your own corporate or marketing videos. You’d be surprised at how many professional videos that you see on television actually incorporate videos from VideoHive.
And with selections starting at just $3, it’s a no-brainer to pick a couple for the next video you produce.
Here’s an example of how we used a simple $6 VideoHive video to create a promotion.
One of my Platinum clients was holding a live in-person dinner seminar for retirees. I advised he create a simple video to promote the event, which he did.
We then bought some ads on YouTube to show it to people living in the same zip codes he was mailing to when they were surfing YouTube. You know those annoying little videos that show up before you watch a YouTube video nowadays? This is what we showed to every person over 65 in his zip code.
After the event was over, we counted 20% of attendees came from the YouTube promotion featuring that video.
A bigger breakthrough came when we found that the cost to generate an attendee online was only $20.19 – compared to $226 when using postcards. I will share the exact ad we used and the strategy in an upcoming chapter.
Bonus Video Tip: Doodle Videos
What if you want to create a custom video and control everything from start to finish?
One type of video that gets consistently incredible conversions is the “doodle-explainer” video. These show a hand drawing an image, and you can’t help but stick around to watch what unfolds. You can get a video like this for as little as $5 from Fiverr.com.
We did an experiment and found that the doodle videos perform extremely well when used in Facebook marketing.
According to Salesforce, the telecommunications industry typically has the highest Facebook ad click-through rate, at 0.919 percent. But the doodle video we tested got a 39.2% click-through rate on Facebook ads. This is a ridiculous 4,266 percent increase in conversions over industry ‘standards!’
Doodle videos are powerful because they take viewers back to childhood. Do you remember the first time you saw somebody draw something on a piece of paper? Watching it has a hypnotic, mesmerizing effect that you can’t pull away from.
As soon as the pen hits the paper, the loop begins. We are creatures of completion, so we want to see what’s at the end of that loop.
Have you ever noticed that videos with background music lift you up a bit as you watch them? This is because you’re not just listening to a voice or to music. You’re actually hearing a heartbeat.
Studies show that videos with subtle heartbeat sounds or music with a heartbeat pace raise the blood pressure and excitement level of the person watching them.
So, if you want to engage your viewers and tap into their emotions, try adding some royalty-free music to your videos.
There are tens of thousands of musicians around the world composing incredible soundtracks. These could easily be featured in movies or television shows, but they’re available on a royalty-free basis for as little as $10.
One of my favorite sources for that music is Pond5.com, which has an amazing, well-curated selection. Plus, you can sample everything on the website before you buy.
Another source really coming up in the royalty-free music world is AudioJungle.net. There, you can browse more than 268,000 royalty-free audio files that start at just $1.
But…danger, Will Robinson, danger! Whatever you do, avoid pulling images from Google search. Many of these are copyright-protected and may have royalties tied to them – besides being too low resolution enough to give a quality image.
I’ve heard of several insurance agents who paid professionals to build them a website, only to receive an immediate cease-and-desist notice from an attorney because that professional had lifted images from the Internet without paying for them. Ouch!
So, be smart and pay for your images, or you may end up paying a ton for them later on. PhotoDune images start at just $1. iStock works on a credit system that makes the photos cost anywhere from $3 to $5.
Armed with this information, you have no excuse to bring a boring presentation into a client meeting.
So, remember: making a SHIFT involves transforming yourself from an everyday advisor to one who makes a powerful and lasting impression.
Your website, business cards, brochures, presentations, and videos should demand attention and speak to people within a split second.
And if you’ve already made that SHIFT, then you know how good it feels.
People are making decisions about you and your brand in less than a second. Therefore, it’s important to have great-looking business cards, a website, and collateral to help build the “halo effect” around your venture right at the moment when people are deciding whether they should do business with you.
A variety of online resources can provide you with an incredibly professional look for a few hundred dollars—much less than what traditional agencies charge.
- Videohive.com has stock footage you can use to spruce up videos. Or, you can hire a professional on fiverr.com to make a doodle explainer video for $5.
- Pondfive.com and AudioJungle.net have great, royalty-free music you can use as background in your videos.
- PhotoDune and iStock offers stunning photos for as low as $1 per image.